Open the doors to a more diverse and inclusive visitor— incorporate diversity, equity, and inclusion in your destination.
Why Invest in Diversity?
“There is evidence for the return on investment,” according to McKinsey & Company. “Companies in the top quartile for workforce diversity are 33 percent more likely to financially outperform their less diverse counterparts.”
“Tourism businesses, governments, DMOs, nonprofits, and others must be willing to make an investment in these principles to be successful. In this way, diversity, equity, and inclusion in sustainable travel and tourism are a ‘must-have,’ not a ‘nice-to-have.’”