Do you experience pushback from government officials on tourism-related activities? Do residents not want change? Advocacy and Community Engagement (ACE) addresses these concerns and more in a way every audience can understand.
Through ACE, residents and government officials will learn the benefits of tourism in their area, such as how much money each household saves in taxes annually, the economic impact of tourism on a city or county, and much more.
The ultimate goal of tourism branding is to have members of a local community embrace a brand’s identity and share it with visitors and potential visitors. Achieve this through ACE, which advocates for a strong brand identity, including buy-in from the community.